Snapshot: Alisa Krasnostein
Alisa Krasnostein is editor and publisher at Australian specialty press Twelfth Planet Press, a creative publishing PhD student and recently retired environmental engineer. In 2011, she won the World Fantasy Award for her work at Twelfth Planet Press. She was the executive editor and founder of the review website Aussie Specfic in Focus! from 2004 to 2012. In her spare time she is a critic, reader, reviewer, podcaster, environmentalist, knitter, quilter and puppy lover. And new mum.
1. You’re just about to launch the anthology Kaleidoscope, which you’ve coedited with Julia Rios and funded via crowdfunding. How has the experience of creating this anthology been different from previous ones you’ve done? And has it lived up to your hopes of being a political and diverse set of stories?
With every project I’m always evolving and learning. For a long time I’ve wanted to be able to pay pro rates so with the advent of crowdfunding platforms, I was able to explore that business model for this project (SFWA raised the pro rates after we ran our campaign which was bad timing!). Crowdfunding is a fascinating and time consuming business model and we learned a lot about the maths behind them and also the amount of marketing and promotion required. It definitely helped keep my mind off my delivery date of my baby!
Kaleidoscope has definitely lived up to my hopes of a political and diverse set of stories. I felt a lot of pressure to do that – when you are given the money up front. The editing process was also a fascinating one. It challenged a lot of my own ideas about creating a good book and in the way I acquire stories. It’s markedly changed the way I approach and read fiction. I’m still processing a lot of my thoughts about it. Which is lucky because that gives me food for the thesis! Kaleidoscope is filled with a really diverse array of stories and protagonists – straight, queer, of colour, disabled – we hope there is a story in there for every reader to identify with.
2. Another project that you’re still working on, which is now well on its way to finishing, is the Twelve Planets series wherein you decided to publish collections of short stories by Australian women. I know originally the plan was to publish these over a year, or a bit more, which I’m sure in hindsight seems crazy! What impact has the process of developing the Twelve Planets had on you as an editor and publisher, and has it met your expectations?
In hindsight, I’m not sure it was every feasible to publish the Twelve Planets across a year – it’s actually a very tall order to ask writers to produce 4 outstanding stories on so tight a turnaround! Most authors ended up submitting more than that before we got to their final collection of 4. I think I’ve grown a lot as an editor through these collections – both in terms of my editing ability and in the mechanics of how collections work. At times, choosing to do shorter collections was really challenging because you can’t get away with things that maybe you might in a longer collection – you can’t hide a bad story amongst three others. Which I guess has made me much less compromising as an editor – if I wouldn’t buy a story for a collection where I can’t hide it, why should I buy it ever?
As a publisher, the Twelve Planets taught me a lot about branding and the effectiveness of a series for promotion and marketing.
The Twelve Planets was conceived back in 2009 as a response to the lack of female authors on awards shortlists. I’m very proud of the work that’s been published in this series. I think it shows the outstanding quality of short stories being written by Australian female writers. The series has more than met my expectations and I can’t wait to see the full project sitting on my bookshelf!
3. You always seem to have a lot of projects on the go, and more bubbling to the surface all the time. Do you imagine that the next five years will see Twelfth Planet Press branching out into other areas, or strengthening the areas you already do well?
Publishing tends to work on a three to five year timeframe. The more books I publish, the more I am understanding that it really does take 2 to 3 years for a book to properly come to fruition, especially if you’re working on developing projects rather than just buying out of an open submissions process. That’s a long way around saying I have a lot of the next 3 years’ projects already in progress. And if I could source funding, a few more beyond that! I think the next 5 years will see us strengthening areas like novels, our crime line and young adult fiction. But yes, I have a view to branch out further. 🙂
4. What Australian works have you loved recently?
I’m currently enthralled by Sean Williams’ Twinmaker – I kind of want to read his PhD thesis after I finish with all his fiction related to matter transmitters. Twinmaker is a fast paced YA thriller and I can’t put it down.
5. Have recent changes in the publishing industry influenced the way you work? What do you think you will be publishing in five years from now?
Yes. How can they not? Adapt or die. I have absolutely no idea what the industry will look like in 5 years time. I know we’ll do our best to try and ride the wave but I suspect that what will be *it* in 5 years hasn’t even really begun to be a thing yet. Recent changes have had us learning how to make good quality, flexible ebooks and to do our best to bring release all formats in tandem. We’re now looking at keeping up with the ever expanding distribution channels for ebooks and wondering about the longterm viability of print book distribution. Bookstores keep closing even though readers still buy print books.