… and it’s one of my more momentous discoveries of recent times.

So it seems that chocolate that reaches its expiry date gets sent back to the manufacturer. Fine. It gets melted down. OK….

And then it gets re-used.

The highest cocoa-percentage dark chocolate has not had this treatment. But milk chocolate is, at least partly, dark chocolate that has been melted down, the other bits sieved out, and then… turned into different chocolate.

This process gets repeated a few times. Eventually, the chocolate gets to the point where it loses elasticity, it won’t stick together very well, and it’s not even good enough for Easter eggs because it won’t work that thin.

You got it. That’s what gets turned into Flakes. Pretty clever propaganda, and use of resources, eh?