I read this courtesy of NetGalley. It’s out on January 12.
Another roaring success from the Object Lessons series. I had NO idea that OK had such a history. I DID know that you could use a tiny little object to illuminate significant moments in history, which is exactly what McSweeney does here: the connection between communication and technology, and the fate of OK in that – from the Penny Press in the 1830s in the US, to the telegraph and telephone and US cultural imperialism via TV and finally BBSs and social media… it’s all here.
I was also introduced to the term ‘phatic language’ and I love it. Phatic language is “language that is socially rich, but informationally empty”. All those markers that signal we’re listening and we care (in theory), including OK. I love that there’s a term for it, and I love that it has a real and important place in communication. I also love that the DARPA dudes thought email would be more like telegrams (terse, all info and no pleasantries) rather than a conversation, and HAHA sorry guys. Also apparently answering the telephone with “Hello?” was initially considered incredibly bad manners? This is a magnificent example of changing language and social expectations.
Meanwhile there’s also the fact that all those email suggestions that gmail throws at you were learned from “the Enron Corpus” – tens of thousands of emails from 2001 – is creepy and makes me even more determined not to use them.
For lovers of language and communication technology and micro history.