is this weekend. I heard Andrew O’Keefe, of Aussie Deal or No Deal (in)famy, on JJJ this afternoon talking about it. I was very impressed with his attitude. He had a great deal of ownership of the whole programme – it was all “we” and “us”.
It’s a fabulous cause, obviously, so it’s magnificent that they are getting some sort of a celeb on board – especially since I presume Deal has a fairly large daily/weekly audience, allowing the message to get out to (hopefully) a large group of people. Whatever works is good.