Ads and Artemis

I can’t really pretend this is an unusual thing anymore – once again, I am flicking between Video Hits and Rage. But that’s not the point of this post. No: the point is Britney Spears, and not even her ‘music’. The ad was for her new perfume. Basically, I think she’s heard the story of Artemis and Aktaeon, and got it mixed up a bit in her head. In the ad, she (the goddess, of course), is being pursued by a hunter, who has fallen in love with her; he shoots her with a ‘magic love arrow’ or somesuch (so maybe Aktaeon and Eros have got mixed up in her head… who’s to say?), and they live happily ever after. Very curious. And all of this, of course, takes place in a forest… very primal.

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